If you want to see this represented in a fun way check out the video below.
We changed our name due to a trademark issue with DC Comics (owners of Superman). While they did not take legal action against us it looked to be going in that direction so we decided to be proactive in our efforts.
The new name selection process was not easy. Finding something that was open in domain name and free of any other possible trademark issues was an arduous journey.
The brainstorming sessions, loaded up on bacopa and other herbs went long.
We had come up with Empire Herbs. In some ways we liked it but it didn’t feel quite right. (Maybe a little to Star Wars-y?)
So we turned to nature, going on a hike near my home, with the intent to find a sign.
…and we literally did!
About an hour into the hike the name of a trail was presented. And the name of our business was there.
What does Lost Empire Herbs mean?
Well, the herb part should be self-evident.
To us the “Lost Empire” represents Nature.
Empires are thought of as great human civilizations (for better or for worse).
And one of the problems with these is that, humans often try to divorce themselves from nature, forgetting that they are part of it.
Hence it becomes “Lost”.
Still, “Empire” represents something far-reaching and powerful. And that certainly describes what Nature is.
Thus our aim is to bring this “Lost Empire” back into the forefront of human thought and human life.
While herbs are only a part of that, they’ll be playing an instrumental part.
Humankind will benefit from doing so.
Nature will too.
We will be allies as we move forward together.
And that is why we are Lost Empire Herbs.