A few months back a business group I’m a part of was working with a charity organization called the Pachamama Alliance who happened to be a member.
Their story intrigued me.
What was particularly interesting to me was their connection to one of the last bastions of true ecological living.
Deep in the Amazon jungle are the Achuar people, who still live largely like they did hundreds of years ago and probably much longer.
Healthy, happy people living sustainably within their environment.
Seeing what occurred to their neighbors with oil companies coming in, clearcutting land and drilling, they did what they feared most. They actually initiated contact with us “Westerners.” They did so so that they could exert some power of choice in the matter.
Thus they came in contact with some of the people that begun this organization.
And what the Achuar elders said was intriguing. In fact, it sent chills down my spine when first I heard it.
“If you’re coming here to help us, you’re wasting your time. But if you realize your salvation is tied into our own, then let us work together.”
Obviously if you’ve been following along you know that I’m a proponent of natural methods being the way to better health.
For years I’ve taught this on a personal level. Herbalism being a big part of that, though, of course, not the only part.
Recently, I’ve realized just how much the health of people is intimately tied into the health of the Earth. We’re all intertwined systems of ecology after all.
(Until Musk realizes his dream, if he does, this is the only home we’ve got.)
For these reasons we’re happy to announce that we’ll be donating 1% of our gross product sales to Pachamama Alliance.
As a performing strongman he once pulled an 8,800 lb. firetruck by his hair, juggled a kettlebell that was lit on fire, supported half a ton on top of himself in a wrestler’s bridge position, and routinely bends horseshoes and rips decks of cards in half.
Acclaimed as both a visionary and breakthrough author, Logan has written countless works on natural living, culminating in his self-proclaimed magnum opus, "Powered By Nature - How Nature Improves Our Happiness, Health and Performance.” Says longevity guru Peter Ragnar of the work "His passion is contagious! His words fire one's spirit to reconnect with nature's intelligence."
He is Co-Founder and CEO of Lost Empire Herbs, which aims to bring performance herbalism into everyday people’s lives.
When Logan isn't working to save the planet and transform modern herbalism, he busies himself as a consultant to the space program. In his spare time he enjoys memorizing the Fibonacci sequence and bowling perfect games.