Often times a business’ core values (if they have even identified them) are just used internally. We’ve decided to share our core values publicly with you for two reasons.
#1 – You can better hold us to them to make sure that we’re embodying each of these six values.
#2 – If you resonate with these core values, we can be better aligned in our aims.
Nature’s Wisdom
We follow the wisdom of nature. While mankind has developed some amazing technologies, we believe that many of the things that afflict us and the world, come from not being in harmony with nature. From thinking we’re smarter than her. For instance, in pharmaceutical drugs we work to drive action in one direction, which results in side effects. Contrast this to herbs, with more compounds than we even know anything about, that can work intelligently, with wisdom, inside our bodies. What we can learn from nature goes far beyond the use of herbs too. The greater we live in alignment with nature, trusting in her wisdom, the greater our health and performance can be.
Accept Challenges
We rise to the challenge. The overarching mission of Lost Empire Herbs is to change the health paradigm. That’s a big challenge, with lots to overcome. But even if we can’t do it for everyone, we can do it for many individuals. And that’s what a good challenge will lead to. We know that stress can be good (like with adaptogens) and can cause us to grow, therefore we seek out and go after worthy challenges and opportunities, whether big or small in our lifetimes as well as in our day to day work.
Terra Firma
We keep our feet planted firmly on the earth as much as possible. This accomplishes several aims. An actual physical connection to Earth is important for establishing physical and mental health. That’s part of Nature’s Wisdom. Similarly, as we grow as a business it’s important to stay firmly rooted in our ideals, to not get pulled away in a thousand directions. To stay accountable to ourselves and others. And being well grounded allows for the best spiritual development too.
Unending Quest for Quality
We strive for the highest quality in all that we do from the herbs we use and sell, to the people we hire, and the systems we work with. It truly is an unending quest, as things can always be improved. Plus, treating it as a quest puts fun and purpose behind it. Our overall mission is the Holy Grail and we are Knights of the Roundtable going after it.
Rule of Gold
“Do unto others as you would have them do unto you.” We strive to offer the best service to help people, to treat our customers as we would like to be treated, and to practice what we preach. This guideline helps us to keep this aim first and foremost. We also recognize the other golden rule too: “Whoever has the gold makes the rules.” The most successful organizations use their wealth to make the rules, and in many cases, these are not good for humankind, nor nature. The more gold you have the more impact you can have for good or ill. Thus, we seek to be a very profitable organization so we can use money to make a bigger impact.
Evolving Symbiotic Organism
A business is like a living organism. The people, the systems, the products, the content, all can be likened to cells within this organism. The suppliers and vendors are other symbiotic organisms. Contrary to the Darwinian notion of “survival of the fittest,” nature is much more cooperative in how it runs. And thus, we model our business off natural symbiotic organisms. This includes an eye for looking at evolutionary methods such as horizontal gene transfer and symbiogenesis so that our business is one that can evolve quite quickly.
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